Close
Close

Log in

Not a member yet? Sign Up

Forgot your password?

Processing your login ...

Logging out ...

Item saved successfully.
Not a member yet?
Sign up ... it's free.
Join Now

Is Email Marketing Performance Improving?

Most marketers say the effectiveness of their email marketing campaigns is improving, according to recent research from Return Path and Ascend2.

The report was based on data from a survey of 88 marketing influencers (60% work for B2B-focused firms, 22% for B2C-focused firms, 18% for hybrid firms).

Some 58% of respondents say the performance of their email campaigns is increasing significantly, and 27% say it is increasing marginally.

Just 15% of respondents say the performance of their email campaigns is decreasing.

Some 60% of respondents say email is a best-in-class tactic for helping to achieve marketing goals; 31% say email is an above-average tactic.

About the research: The report was based on data from a survey of 88 marketing influencers (60% work for B2B-focused firms, 22% for B2C-focused firms, 18% for hybrid firms).


Comments

  • by Connor Wed Feb 28, 2018 via web

    It is really interesting and encouraging to note that marketers are seeing the effectiveness of their email marketing campaigns improving as it already boasts the greatest ROI of any marketing channel. The increase in email marketing professionals who use automation and segmentation in their campaigns has some part to play in this.